It is not alone. Burger King offered a rewards contest to win either one of 20 bitcoin, one of 200 ether or 1 of 2 million dogecoin, but you needed a RobinHood account to claim the rewards (a marketing partnership at its purest), and it was not very decentralized. Even when Visa bought CryptoPunk 7610 for about $150,000 in August, it barely did much with it beyond a blog post and changing its public relations Twitter handle’s profile picture for one day to the punk avatar. With the CryptoPunk floor now at over $383,000, it may be one of the few brand moves where a marketing purchase gained value after launch.
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